All in Voice

Why TIFF Works for Global Brands & Activation Highlights

Since 1976, the Toronto International Film Festival (TIFF) has attracted global crowds and is known universally as the ideal platform for filmmakers to launch their careers and to premiere their new work. As the world’s largest public film festival with dozens of premieres, hundreds of thousands of fans, and immense A-List star power, TIFF presents a great opportunity for sponsors to reach diverse audiences of movie lovers. This year, the #HumansOfMKTG took to King Street, also known as “Festival Street” to report back on some of our favourite brand and sponsor activations from the Festival.

The Role of esports in the Sports Business Ecosystem

The evolution of sports is being most recently driven by the rising emergence of the esports sector – a now billion-dollar industry, surpassing $135 billion in revenue worldwide, that is expected to climb to 1.69 billion USD by 2022. MKTG Canada’s Decoding research study explores the egamer fan segment, unearthing insights into the Canadian egamer (those Canadians who are fans/players of video games and esports), including media habits, attitudes towards sponsorship and statements about egaming in general

Canada is Raptors Crazy… And Brands Are On The Bandwagon

It’s an amazing time to be a Toronto Raptors fan. We defeated Joel Embiid and Philly to advance to the Eastern Conference Finals and conquered The Greek Freak for the Eastern Conference Championship crown. As of Today, the Raptors are up 3-1 and gearing up for game 5 tonight at home. For Raptors fans, this championship run means a whole lot more than just a championship ring – and the Raptors represent a whole lot more to Canada than just a basketball team – the Raptors are Canada’s basketball team.

Some businesses we know

Dufferin Rogers Dental Clinic Family Dentist & Dental Implants
2032 Dufferin St, York, ON M6E 3R5
(416) 658-3384

Cannect Home Equity Loans
1006 King St W, Toronto, ON M6K 3N2
(416) 214-9000

Cannect Home Financing Mortgage Broker
81 Navy Wharf Ct, Toronto, ON M5V 3S3
(416) 766-2666

Cannect Private Mortgages & Small Business Loans
33 Gladstone Ave, Toronto, ON M6J 3K7
(416) 766-2666

Trinity Family Dental Clinic Whitby
185 Thickson Rd, Whitby, ON L1N 6T9
(905) 579-5551

TPI Personal Injury Lawyers
2800 Skymark Ave #503, Mississauga, ON L4W 5A6
(905) 361-1500

Uptown Yonge Dental
2717 Yonge St, Toronto, ON M4N 2H8
(416) 487-3333

Adelaide Barks Dog Daycare and Boarding
23550 Highbury Ave N, London, ON N0M 1P0
(519) 854-1214

Purple Bean Media Web Design, Social Media Management, Video Production, Search Engine Optimization (SEO)
446 Grey St Unit #302 B, Brantford, ON N3S 7L6
(226) 920-9850

Frank S. Campo, DPM, FACFO
260 North St, Boston, MA 02113, United States
(617) 248-8682

New Mexico Look
2324 Central Ave SE, Albuquerque, NM 87106, United States
(505) 842-9600

Advantage Vinyl Commercial Semi Truck and Trailer Wraps
130 Copernicus Blvd, Brantford, ON N3P 1L9
(519) 758-0439

Super Steam London Carpet & Air Duct Cleaning
1020 Hargrieve Rd #10, London, ON N6E 1P5
(519) 857-9444

Green Collar Landscaping and In-Ground Pool Installation
1632 Wilson St. West Ancaster, Ontario L0R 1R0
(289) 339-8746

Ike’s Asphalt Driveway Paving Company and Paving Contractor
4288 ON-3, Simcoe, ON N3Y 4K4
(519) 280-3122

Kitchens Inc. - Kitchen Design & Renovations
71 Craig St #6, Brantford, ON N3R 7H9
(519) 753-1637

Street Stars Customs Window Tinting, Vehicle Wraps and Paint Protection Film
1033 Clarke Rd Unit#3, London, ON N5V 3B3
(519) 951-9727

Glenn D. Godfrey & Co. LLP Law Firm
3rd Floor, 35 Barrack Road, Belize City, Belize
+501 223-3530

Elev8 Aesthetic Medicine Inc. Botox Lip Fillers, Microneedling and PRP for Hair Loss
123 Pioneer Dr Building J, Unit #2, Kitchener, ON N2P 2A3
(519) 748-7284

Davidson's Jewellers
790 Bank St, Ottawa, ON K1S 3V6
(613) 234-4136

Easy House Loan Mortgage Broker
940 The East Mall Suite 202, Etobicoke, ON M9B 6J7
(647) 613-3279

Law Offices of Leonard F. Baer, PLLC - Elder Law Firm
1571 Bowery Rd, Highlands, NC 28741

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