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A New Age of Sponsorship in the Sports Betting Space

Dec 21

Dec 21 A New Age of Sponsorship in the Sports Betting Space

Katherine Allen

Sponsorship Highlights from WNBA 25th ANNIVERSARY

Oct 15

Oct 15 Sponsorship Highlights from WNBA 25th ANNIVERSARY

Katherine Allen

MKTG ‘Back to School’ Roundtable: NCAA’s NIL Ruling

Sep 15

Sep 15 MKTG ‘Back to School’ Roundtable: NCAA’s NIL Ruling

Katherine Allen

Importance of Storytelling for Sponsors in Gaming & Esports

Jan 18

Jan 18 Importance of Storytelling for Sponsors in Gaming & Esports

Katherine Allen

A History Lesson for Brands: The Cultural Intersectionality of NBA Players & Fashion

Nov 3

Nov 3 A History Lesson for Brands: The Cultural Intersectionality of NBA Players & Fashion

Katherine Allen

Brands Supporting Diversity Through Mentorship

Sep 21

Sep 21 Brands Supporting Diversity Through Mentorship

Katherine Allen

Re-engaging Sports Fans in the COVID-19 Landscape

Jul 20

Jul 20 Re-engaging Sports Fans in the COVID-19 Landscape

Katherine Allen

How Fortnite has Transcended Non-Traditional Partnerships

Jun 30

Jun 30 How Fortnite has Transcended Non-Traditional Partnerships

Katherine Allen

The Last Dance Effect

May 21

May 21 The Last Dance Effect

Katherine Allen

The TikTok Takeover – A Guide for Marketers

May 4

May 4 The TikTok Takeover – A Guide for Marketers

Katherine Allen

How Leading Brands Are Navigating COVID-19

Mar 26

Mar 26 How Leading Brands Are Navigating COVID-19

Katherine Allen

Remembering Kobe Bryant

Feb 12

Feb 12 Remembering Kobe Bryant

Katherine Allen

Dec 19

Dec 19 Leveraging New Technologies to Amplify Brand Partnerships with Ambassadors

Katherine Allen

Picks of the Week: January 6, 2022

Dec 18

Dec 18 Picks of the Week: January 6, 2022

Katherine Allen

Picks of the Week

Navigating Cannabis Regulations to Connect with Consumers

Nov 19

Nov 19 Navigating Cannabis Regulations to Connect with Consumers

Katherine Allen

Picks of the Week: November 19, 2021

Nov 19

Nov 19 Picks of the Week: November 19, 2021

Katherine Allen

Picks of the Week

Picks of the Week: November 12, 2021

Nov 11

Nov 11 Picks of the Week: November 12, 2021

Katherine Allen

Picks of the Week

Should athletes be silent on social issues?

Oct 11

Oct 11 Should athletes be silent on social issues?

Katherine Allen

Picks of the Week: October 1, 2021

Oct 1

Oct 1 Picks of the Week: October 1, 2021

Katherine Allen

Picks of the Week

Picks of the Week: September 23, 2021

Sep 20

Sep 20 Picks of the Week: September 23, 2021

Katherine Allen

Picks of the Week